[MacHeist is a website that resells Mac OS X shareware. The site has become known for its marketing tactics. These tactics include challenges (or "heists") that entitle successful customers to free software licenses and/or discounts, as well as the concept of selling software in a bundle that increases in size as more customers purchase the bundle. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer.] Courtesy Wikipedia.com
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